Keynote Speakers
Throughout our nine year history, SoTeC has been known for providing attendees with dynamic, cutting edge, informative and entertaining Keynote Presentations. SoTeC 2009 promises more of the same! Find out more about the confirmed SoTeC 2009 Keynote Speakers below.
John Tonsick, CPA, CFE
Fraud Solutions
President, Beach Cities Chapter, Institute of Internal Auditors
Fighting Fraud – Behind the Smoke and Mirrors
Friday, October 16, 08:30 AM – 09:30 AM
If it seems like fraud is popping up everywhere these days, that’s because it is. The Association of Certified Fraud Examiners estimates that U.S. organizations lose 7% of their gross revenue to employee fraud and abuse. That comes to a whopping $994 billion dollar a year; and those losses come straight out of your bottom line.
“Fighting Fraud” is both entertaining and informative. The presentation is illustrated with magic and fascinating stories about actual frauds. Topics include:
- the nature and prevalence of fraud
- how fraud happens
- how fraudsters use information technology
- why fraud happens
- tips for minimizing fraud
Participants will gain valuable insight into the nature and prevalence of fraud and become more aware of how to minimize its effects.
John Tonsick is a CPA and a Certified Fraud Examiner with nearly 30 years of experience that includes fraud investigation, litigation support, auditing and financial management. His public accounting and consulting experience spans over 15 years and includes more than 4 years with PricewaterhouseCoopers. In private industry, John has been a controller and an internal audit director for major corporations, including almost 9 years with ARCO, a Fortune 50 company.
John is a well-known and entertaining speaker. Over the years he has made presentations to large corporations and to professional organizations such as the California Society of CPAs, American Corporate Counsel Association, the Institute of Internal Auditors and the Association of Certified Fraud Examiners. John has published numerous articles on the subjects of fraud, corporate governance and Sarbanes Oxley. He is a contributing author to “Fraud Casebook: Lessons from the Bad Side of Business”. John has been interviewed by MSNBC and such national publications as the Wall Street Journal and CFO Magazine.
John holds a Bachelor of Science degree in Accounting from Robert Morris University in Pittsburgh, PA. He is a past President of the Board of Directors for El Nido Family Centers and a former board member of the Los Angeles Chapter of the California Society of CPAs. John is President of the Beach Cities Chapter of the Institute of Internal Auditors. He is also a magician member of the world famous Magic Castle in Hollywood.
Reid Carr
President, Red Door Interactive
Practical Business Applications for Social Media
Friday, October 16, 01:00 PM – 02:00 PM
Social media is increasingly a topic of discussion in all ranks of companies across the nation. Executives want to know the return on investment, the risks and the future of social media. A few things are for sure: social media is here to stay and there are risks, as well as rewards. This presentation will focus on how to support a social media strategy within your organization. Reid Carr, President of Red Door Interactive (http://www.reddoor.biz), will highlight case studies for both BtoB and BtoC companies, as well as cite specific examples from his Red Door Interactive’s clients, including Garden Fresh Restaurant Corp (Souplantation and Sweet Tomatoes Restaurants), Rubio’s, Charlotte Russe and La Quinta Hotels. Highlights of the presentation will include:
- Key tools in the social media toolbox
- Selling social media through the organization
- Policies to consider within your organization
- Ways to measure social media
Reid plays the role of the present leader who is there for clients and employees alike. Having began his career in advertising, Reid appreciates the integrity of the brand, but focuses on the fact that what we do for clients has to make them money. Reid founded Red Door Interactive in 2002 and has since also become a leader in the community.
Reid first came to San Diego to form the iGroup, the interactive arm for the San Diego-based PR agency, McQuerterGroup. Reid joined McQ from his previous position as Chief Operating Officer at PBJ Digital, a dotcom incubator based in Los Angeles. Reid began his career at TBWA/Chiat/Day where he handled account management responsibilities for Nissan.
Eli Davidson, M.A.
"The Reinvention Expert"
Featured on The Today Show
International Best-Selling Author of
Funky to Fabulous (Oak Grove Press)
2008 Motivational Book of The Year
Indie Next Generation Book Awards
Reinvention 2.0
ABSTRACT:
Thriving in the current market place, requires uncovering creative solutions. This high energy, interactive presentation gives each participant a three step system to enhance problem solving skills: reduce ineffective behavior, elicit innovation, execute strategic action and enjoy the process along the way.
Audiences will learn how to program themselves to overcome obstacles in sales, service and relationships. This presentation gives audience members 'turnaround techniques' based on NLP strategies to transform their thinking and move toward solutions.
Davidson developed these award winning techniques after living through her own 'meltdown.' After building a company from $17 and a glue gun to $1.5 million in sales she had a downturn. In 18 months she lost her marriage, business and health, leaving her with $88,000 of corporate credit card debt. Over four years she developed 'turnaround techniques'. This system proved effective enough to help her quadruple her income and move from pool house to million dollar house in four years. These proven methods were so revolutionary that they have been trademarked. Now, they used by her clients to create the same remarkable results for her clients today.
BIO:
Named one of "America's Best Coaches" the results of Ms. Davidson’s clients made her work the the cover story of Kiplinger’s Magazine. She is one of the few motivational speakers to appear on The Today Show. Her hands on “Turnaround Techniques” are featured in her column that reaches over twenty one million readers each month on The Huffington Post. Recent television appearances: The Today Show, Dr. Phil’s Decision House, Better TV, Making It !, Southern California Living,and numerous NBC and Fox affiliates. Ms. Davidson joins Jack Canfield, Joe Vitalie, Bob Proctor and numerous teachers from The Secret as a teacher in the Meta Secret. Her book, Funky to Fabulous won 3 national book awards and is an international best seller.